Bass, Carla D.

Write to influence! / Carla D. Bass.

808.066 Bass 2019

Second edition.

[Marshall, Virginia] : Orlean Press, [2019]

©2019

xv, 355 pages ; illustrations : 23 cm

Powerful writing correlates directly to success, personal and professional. You may be the best candidate--hands down--but if the competition is better at telling a story, you lose. Want to win that academic scholarship, internship, or promotion? Writing a business proposal or critical business report? Want to attract talented employees or effectively market your products online? Write to Influence! will hone your business writing skills. Clear, dynamic, polished, and persuasive text will give you that critical edge over the competition-- Publisher's description.

Business writing -- Handbooks, manuals, etc.

English language -- Rhetoric -- Handbooks, manuals, etc.

Local authors.

Handbooks and manuals.

Write to influence! : personnel appraisals, resumes, awards, grants, scholarships, internships, reports, bid proposals, web pages, marketing, and more

Book is by local author.

"Includes new material from my highly acclaimed workshops"--Cover.

"Best Book Awards Finalist; Next Generation Indie Book Awards Finalist; eLit Awards; Readers' Favorite Book Award Winner"--Cover.

"Personnel appraisals, resumes, awards, grants, scholarships, internships, reports, bid proposals, web pages, marketing, and more"--Cover.

The LCCN that appears on book is 2016945828; however, the LCCN for this edition should be 2020940537.

Includes bibliographical references (pages 345-346) and index.

Part 1. Strategies to influence -- Solid framework : Critical for a home ... and writing -- Know your audience : Psychology of the catch -- Set the hook -- Make the case -- Clinch the deal -- Part 2. Word sculpting tools -- Useless words : Find, chisel, discard -- Shorter is better : Don't hog space -- Redundancy : Once will suffice -- Lead with the basics : Horse before the cart -- Verbs are your friends : Rely on them -- Avoid gibberish : It's confusing -- Tethers : In sentences and otherwise -- Be clear : Who-does-what-to-whom? -- Keep the focus : Shut the gates -- Final steps : Revise, edit, and proofread -- Pt. 3. Write to influence! Applied daily -- The college application : Essays that open the door -- Your resume : Stand out from the crowd -- Grant submissions : Robust and compelling -- Email : Polished, professional, effective -- The elevator speech : Essential tool to influence -- Briefings : Composition and delivery -- Pt. 4. Exercises: Test your skills -- 100 exercises -- Answers to 100 exercises -- Graduation exercise -- Solution to graduation exercise -- Pt. 5. Appendices -- Answers to chapters 6-15 exercises -- The dirty dozen : Most common errors in professional writing -- Baker's dozen : 13 tips to compose -- Grammar highlights : Commas, semicolons, and capitalization -- Editor's challenge : Don't tread on my writing -- Write to influence! in a nutshell -- List of references.

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